Tugas 1
Mencari Data & Identifikasi Wirausahawan Muda

WIRAUSAHAWAN MUDA "Reza Nurhilman (AXL)"

Successful leaders take advantage of marketing through Social Media
Owner Biodata Maicih:
1) Name        : Reza Nurhilman
2) Call           : Axl
3) TTL           : New York, 29 September 1987
4) Address    : Jl.Padaringan 40 A, Complex KPAD, Gegerkalong,
Bandung
5) Education : SMPN 1 Cimahi 2002
SMAN 2 Bandung 2005
Univ. Maranatha Christian, Jur Management 2009

Product Profile

1. Spicy cassava chips (level 3,5,10)
2. Baso Fried
3. Gurilem
4. Seblak

Business Profile

With Tagline: "For Ichiher With Love" maicih want tampul close to his fans, always spoiling fans throughout the archipelago with quality taste.

Initial Business:

· Beginning in mid-2010
· With a capital of 15 million
· Production of 50 packs per day
· Variants start out chips and gurilem
· Producing level 1 to level 5
· Marketed by kelililing




Marketing Strategy

This is the point where the success maicih do with marketing strategies
out of the box. Axl use technology today is a media twitter and Facebook. Axl accidentally create exclusive products that people are curious. He did not open a store like most sellers, but sold by the media using twitter as the location where the general information (agents) maicih hung peddle wares.

Marketing the product is different from other Bandung unique snack. Potential customers can only find out where Maicih haunts every day through the microblogging site Twitter. Every day @ InfoMaicih will let you know where the product can be obtained Maicih. Maicih marketing team called the General, will sell products Maicih at certain locations. Starting from campus, office or other public places. In short, nothing lasts forever as a place to buy products Maicih. They are always mobile according to the position of the generals. A fairly unique way of marketing is proven to boost Maicih name in the world of twitter. Many are curious as to what products Maicih because Twitter users read bersliweran chirp each time. And usually those who have felt the devil chips Maicih certainly would tericih-icih alias spiciness.

That makes this product different from marketing products other products
Twitter Ma Icih bambangworld.blogspot.com
. Only by campaigning through social media twitter, Maicih, spicy chips brand from Bandung, managed to conquer the hearts of the Icihers. In fact, not a few of those who want to up grade to "General" Maicih. In effect, only one and a half years, Maicih turnover reaching Rp 7 billion per month. How do I make Maicih Republican urban young people in the country could "tericih-icih"?

Who the hell are not familiar with Maicih know? It loh, spicy chips from Bandung who is now happening at the moment "crazy-gilai" youth. "Not if you do not know the slang and tried it Maicih until tericih-icih (crazy)," he disclosed the icihers, called for fans Maicih chips. Ruar ordinary indeed. In the last week, for example, no fewer than 3800 conversations on Twitter talking Maicih.

The results of the marketing of chips "MAICIH"

Product Maicih collaboration Reza (owner of chips "MAICIH") and his friends with the locals. Residents in a village in Bandung, West Java, to make these chips helped a number of people. Mrs. Ade, Reza was appointed a partner maicih home production. They figure out how to package a range of traditional village in order to grade. Thanks professionally packaged marketing method where buyers seeking haunts chips, Mrs. Ade experience significant changes. Sales were formerly only 100 seeds but now that has partnered with maicih, a day now to 2,000 per pack. Within a month bagged turnover could reach Rp 800 million to Rp 900 million. Where a day, could reach $ 30 million profit.

Nama : Nurul Jannah

Kelas : 2SA04

NPM  : 15611400

- www.gunadarma.ac.id
- www.studentsite.gunadarma.ac.id